Dare to Dream

When I first heard of Maison Birks, it was when my boyfriend, at the time, took me to one of Birks stores to silently investigate about my ring size. I walked around that elegant little shop scared and happy at the same time. I have come to love this brand with the beautiful silver-domed ring box they are known for across Canada and that I ultimately received from that boyfriend. They have a large selection of stunning, elegant and timeless jewelry. But what I probably like the most is that all its diamonds come from Canada. They are sustainably mined, conflict-free and traceable from a rough crystal to a polished gem. Each Birks Diamond is laser-engraved with a maple leaf and is assigned a unique Maison Birks Diamond Identification Number.

For most Canadians I know, Maison Birks is the go to brand when looking for special occasion jewelry or gifts. Established in 1879, it’s been the premier jeweler for many generations of Canadians. It was surprising to me, that when I first visited Canada some 6 years ago, most people in Europe hadn’t heard of it. But that might have changed since Meghan Markle (now Duchess of Sussex), who is a Birks supporter, has worn her personal Birks jewels on many public occasions and put the brand in the spotlight in UK and elsewhere. So “Dare to dream” or support a good cause with “Bee Chic for Cause” bracelet (100% of the proceeds will be donated to the Nature Conservancy of Canada to help protect wild bees).